Roll to Work: New NABSA, Bird Campaign Aims to Get Drivers Out of Cars

Man rides Bird scooter, wearing helmet and mask

There are trillions of car trips under five miles made every year. Bird and the North American Bikeshare Association (NABSA) have come together to try to change that. 

All this week, we’re proud to participate in NABSA’s “Roll to Work” campaign to bring awareness and support to people who make the environmentally friendly choice to get around on two or three wheels. Throughout the work week of May 17-21, we’re offering US riders five free unlocks with the code RTW2021 as well as two free 30-minute rides on Friday, May 21 with the code RTWday2021. 

This year’s transition from “Bike to Work” to “Roll to Work” underscores the important role that e-scooters have come to play in encouraging drivers to switch from cars to electric two-wheeled transportation. In the four years since Bird first pioneered shared scooters, micromobility use around the world has increased dramatically, with trips in the US nearly quadrupling from 35 million in 2017 to 136 million in 2019.

“The COVID-19 pandemic has highlighted how shared micromobility is an essential transportation service that supports transit networks and fills transit gaps like first/last mile and transit deserts,” NABSA wrote in a recent blog post. “Awareness events like Roll to Work Day help to demonstrate to federal policy-makers that these modes are essential and should be part of transportation policy.”

This is not the first time Bird has teamed with NABSA to enact meaningful change. In November, our joint “Roll to the Polls” campaign saw ridership increase as much as 390% in cities like Chicago and Washington, D.C. as voters turned to scooters and bikes to make their voices heard in the election. 

“Local bike and scooter operators like Bird share a similar mission to bring environmentally friendly transportation to everyone,” said Rebecca Hahn, Chief Corporate Social Responsibility Officer at Bird. “We applaud NABSA for their leadership in driving micromobility adoption in cities across the country, and we’re proud not only to be a member but to offer Bird’s micro electric vehicles as part of this valuable, sustainability-focused initiative.” 

To learn more about important partnerships and initiatives happening at Bird and across the micromobility industry, subscribe to the Bird Cities Blog.

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