Access to transportation is access to opportunity. Yet in many cities, affordable and reliable mobility options remain concentrated in wealthier neighborhoods, leaving public housing residents and low-income communities disconnected from jobs, healthcare, and transit hubs.
That’s why Bird partnered with Atlanta Housing — one of the largest public housing authorities in the Southeast — to expand equitable access to micromobility across Atlanta.
What the Partnership Looks Like
Through the partnership, Atlanta Housing residents gain access to discounted Bird rides through a subsidized community pass program. Riders can unlock e-scooters and e-bikes at reduced rates, with service zones specifically expanded to reach housing communities that were previously underserved by shared mobility providers.
Bird has also worked with Atlanta Housing to deploy vehicles near key transit connections — MARTA stations, employment corridors, and healthcare facilities — making it easier for residents to complete the first and last mile of their daily commute.
Why Equitable Access Matters
Research consistently shows that low-income households spend a disproportionate share of their income on transportation. Car ownership, ride-hailing, and even public transit fares add up quickly. Micromobility offers a dramatically cheaper per-trip cost, often under a dollar with subsidy programs, and is available on demand without the overhead of vehicle ownership.
For Bird, equity isn’t a side project. It’s part of how we think about where we deploy, who we price for, and what it means to truly serve a city.
Results So Far
Since launching the partnership, ridership from Atlanta Housing communities has grown significantly, with residents using Bird for commutes, errands, and recreational trips alike. The program has also served as a model for other housing authorities exploring similar partnerships.
We’re proud to work alongside Atlanta Housing on this initiative and look forward to expanding it further across the city.